News

  • August 16, 2022Johnnie Walker: A Global Giant with a Local Voice – Scotch Whisky News

    Johnnie Walker: A global giant with a local voice

    Johnnie Walker is the world’s number one Scotch whisky brand.1 Following the celebration of the brand’s 200th year in 2020, this year we’ve taken the first bold steps into a new chapter of Johnnie Walker’s remarkable journey. We also welcomed over 235,000 visitors to Johnnie Walker Princes Street,2 our newly opened visitor experience in Edinburgh, and unveiled a new era of the brand’s iconic ‘Keep Walking’ story.

    During the pandemic, people around the world experienced dramatic shifts in their everyday lives. At Johnnie Walker, these changes, combined with our consumer insight, created an opportunity to instil the iconic ‘Keep Walking’ line with contemporary meaning, continuing to build this global giant through new, local connections. Hot on the heels of unveiling a bold new look for Johnnie Walker, we launched our new ‘Keep Walking’ campaign in October 2021. For more than 20 years, Johnnie Walker has inspired people with these two simple words, and this next chapter will continue to build cultural relevance for the brand among the next generation of whisky drinkers.

    Our campaign burst onto screens, into venues, social feeds and advertising spaces in over 50 countries. Through partnerships with local changemakers, including CL, the South Korean rapper; Burna Boy, the Nigerian singer, songwriter and performance artist; and DJ Alok, the Brazilian DJ and record producer, we reconnected people with the socialising spaces they had missed for so long. We broke away from more conventional communications, telling the story of African creativity in an award-winning documentary, ‘The Ones Who Keep Walking’, which was made with the Forbes 30-under-30 director, Amarachi Nwosu. We shared inspiring quotes on progress from famous personalities, such as Grace Jones, Mark Twain and Mae West, across city skylines and cultural hot spots. And our television and cinema advertisement ‘Anthem’ brought Johnnie Walker’s charismatic spirit and the power of ‘Keep Walking’ to life with energy and optimism.

    Johnnie Walker organic net sales grew 34% this year, surpassing 21 million nine-litre cases. And the ‘Keep Walking’ campaign’s success speaks for itself. We’re proud that, judged against 13,000 other advertisements, ‘Keep Walking’ won three top 10 places in Kantar’s Creative Effectiveness Awards 2022.

  • August 16, 2022UK Collections August 22  – Now includes G, PA, ML postcodes on mainland – Scotch Whisky Auctions News

    Please see below our collection schedule for the 134th auction. To register your interest please complete the form which can be found HERE

    Scotland

    Collection Points

    Inverness – Tuesday 16th August 2022 – From 11am by appointment
    * Request deadline Monday 15th August 2022 at 12 noon

    Elgin –  Tuesday 16th August 2022 – From 11am by appointment
    * Request deadline Monday 15th August 2022 at 12 noon

    Aberdeen – Wednesday 17th August  2022  – from 11am by appointment only
    * Request deadline Monday 15th August 2022 at 12 noon

    Home Collections – for those customers sending 10 or more bottles or bottles to the value of £1000 and above.

    Perth  –  Wednesday 17th August 2022
    * Request deadline Monday 15th August 2022 at 12 noon

    Ayrshire – Monday 22nd August/Tuesday 23rd August 2022
    * Request deadline Monday 15th August 2022 at 12 noon

    Dumfries –  Monday 22nd August/Tuesday 23rd August 2022
    * Request deadline Monday 15th August 2022 at 12 noon

    Fife & Kinross – Thursday 25th August 2022
    * Request deadline Monday 22nd August 2022 at 12 noon

    Stirlingshire –   Thursday 25th August 2022
    * Request deadline Monday 22nd August 2022 at 12 noon

    Islay –  Thursday 25th August 2022
    * Request deadline Monday 22nd August 2022 at 12 noon

    Campbeltown/Oban – Friday 26th August 2022
    * Request deadline Monday 22nd August 2022 at 12 noon

    Edinburgh – Monday 29th August 2022
    * Request deadline Wednesday 24th August 2022 at 12 noon

    England

    England – Home Collections – Thursday 18th August 2022 – Monday 22nd August 2022
    * Request deadline Monday 15th August 2022 at 12 noon

    Collection Points

    Manchester – M21 – Sunday 21st August 2022 From 6pm *** New Location ***
    * Request deadline Monday 15th August 2022 at 12 noon

    London AM – NW2, SW16, E6 – Sunday 21st August 2022 – from 10am by appointment only
    * Request deadline Monday 15th August 2022 at 12 noon
    *** New East London Location ***

    London Evening – W14 – Sunday 21st August 2022  – from 6pm by appointment only
    * Request deadline Monday 15th August 2022 at 12 noon

    Wales

    Newport – NP18 – Saturday 20th August 2022 from 9am
    * Request deadline Monday 15th August 2022 at 12 noon

    Collections are limited and by appointment only. If you would like to attend please complete the form which can be found here. Please note deadlines apply for collection requests. It would be appreciated if bottles could be packed for uplift. In addition a submission form and label should be completed. Submission forms can now be completed via your main accounts page.

    A winner in our auction? We are now offering a delivery (to collection point) service to customers who are dropping bottles off for a future auction. This service is charged at £12 (inc VAT), optional loss and breakage cover is available.

    Submission Form & Label

  • August 16, 2022This Saturday: Garrison Brothers Bourbon Tasting at The Whisky Shop #SFO – American Whiskey News

    Saturday, August 20, 2 PM – 5 PM

    Garrison Brothers Whiskey

    Join us for an expert presented tasting of Garrison Brothers Whisky! We’ll have a variety of their award-winning bottlings to try, with experts present for all your whisky questions. Garrison rarely appears at our store events, so don’t miss your chance to try this spectacular bourbon.

    Voted the Best Craft Whiskey Distillery in America, Garrison Brothers is the first legal whiskey distillery in Texas history and is one of the first distilleries in America outside of Kentucky to produce authentic, handmade bourbon whiskey and only bourbon whiskey. They currently have a waiting list of more than 10,000 just to volunteer on bottling days, and many of their whiskies sell out within hours of release.

    Click Here to RSVP

    (or email us at info@whiskyshopusa.com)

  • August 16, 2022Fresh whisky bargains here ➡️ – Loch Fyne Whisky News

    Fresh whisky deals in our latest Price Drop!

    As some of the deals will start to expire, we have added a handful of new deals to the Price Drop. Not just whisky either – view the full line-up below for a tasty selection. Bag a bargain, or two…once they’re gone, they’re gone!

    🔥 Free delivery over £75 🔥

    View the Price Drop

  • August 16, 2022Scotch Malt Whisky Society “Exploring exotic spice” – Scotch Whisky News

    This month’s flavour escapism exploits continue as we explore a world of exotic spice. If you’re dreaming of warmth and summery flavours, our Spicy & Dry whiskies bring a cascade of delicious treats that are often overlooked. Julien Willems explains in this month’s Unfiltered why this profile provides the perfect form of sensory adventure.

    The journey continues online, read our latest deep dive into our Spicy & Dry flavour profile OR keep on scrolling for some sultry suggestions. For a Heavily Peated alternative, or to enjoy an intriguing comparison, add our NEW bottling Cask No. 42.79 Riding the turf.

    READ ON

    SPICY AND DRY BOTTLINGS

    Don’t miss: the return of some great bottlings from events and festivals, we’ve added the last few bottles back online.

    VIEW HERE

    The Scotch Malt Whisky Society, The Vaults, 87 Giles Street, Leith EH6 6BZ

    Contact: sales@smws.com or call 0131 555 2929 (Mon-Fri 9am-4.45pm). Visit the Society at here for membership information

    This is your chance to join and to take advantage of their great offers!

    Spot the SMWS bottles in this amusing You Tube video

    SMWS LOGO 2017 NEW